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Pet Soft Chew Manufacturers at Forefront of the Personalized Pet Health Trend
In this article, supplements refer to dosage form health supplements.
No strategic company or entrepreneur rolls out a new product or launches a business without performing market research to gauge consumer demand. For those of us in dosage form pet health supplement and pet soft chew manufacturing, there are several statistics that indicate long-term growth, and thus a path to profitable success in this field.
- In 2020, 70% of US households include a pet
- Dog ownership has increased in US households, up to 58% from 50% in 2018
- Cat ownership stands at 45% in US households, and the percentage of people owning two or more cats has increased
- 44% of dog owners give their pet some type of supplement, up 34% from 2018
- 30% of cat owners give their pet some type of supplement, up 20% from 2018
- 65% of 18- to 34-year-olds plan on getting a pet (or another pet) within five years
Plus, there are human trends influencing the pet market and propelling growth in pet products, such as dosage form pet health supplements.
Generally speaking, humans are applying their “what is good for me is good for my pet” philosophy to their pets. They are selecting from a menu of high-quality ingredients to personalize their pets’ health supplements to support happy, healthy lives.
Pet parents are taking a more concerted and researched approach in providing for their furry children, and this trend that is anticipated to continue its growth. Now is a good time for companies and entrepreneurs in the pet industry to team up with a pet soft chew manufacturer who can help you develop or white label products to meet the demand of highly knowledgeable pet parents.
Why Pet Soft Chew Manufacturers?
Soft chews are the most popular form of dosage form health supplements for pets. Many are cold pressed or cold formed to preserve the viability of the active ingredients and enhance the taste of each chew. Many soft chews have a long shelf life, up to two years packaged.
While soft chews are an easy entry, working with a manufacturer like Bimini is key for when and if you want to expand your dosage form pet health supplement to other types of products.
How the Right Pet Soft Chew Manufacturer Can Support Your Company’s Approach Meet the Strict Demands of Pet Parents
Personalizing what you give to your pets involves tailoring those products to his/her specific needs, based on factors such as age, breed, size, activity level and health status.
While personalization is “trending,” it is growing in popularity among pet owners due to the real benefits it delivers.
- Supports a healthy lifestyle. Along with a well-balanced diet, dosage form soft chews can help to support overall health and wellness.
- Increases energy and vitality. A pet that is receiving the right dosage form health supplements in combination with a healthy diet and lifestyle will generally have more energy and vitality. This can be especially important for older pets, who may be experiencing a decline in energy and vitality due to aging.
- Enhances performance and physical comfort. Just as ingredients, like glucosamine, etc., support healthy hips and joints in humans, they can for pets, as well.
Dosage form pet health supplements in soft chews or other product types can be formulated to support:
- Relaxation
- Digestion
- Skin and coats
- Immune system
- Hips and joints
- Kidney function
Pet Owners Who Care About Their Pets Care What They Give Them
They won’t settle for anything but the best for their pets. To enter and succeed in the industry, you must partner with a manufacturer who understands that. Bimini Pet Health’s products, including soft chews, are produced in our cGMP certified, USDA inspected and FDA registered manufacturing facilities with responsibly procured ingredients from US-based companies or provided by you. Our team is committed to providing private label and custom manufactured pet health supplements designed to support and maintain healthy and happy dogs, cats and horses.
For our human grade, dosage form pet health supplements every ingredient and the resulting product is stored, handled, processed and transported compliant with 21 CFR part 117, Current Good Manufacturing Practice, Hazard Analysis, and Risk-Based Preventive Controls for Human Food.
To create your own dosage form pet health supplement, choose from dozens of existing formulations for private label or we can help you make a custom formulation. Want to learn more or get started? Let’s talk.
Three Key Ingredients to Look for in a Private Label Dog Supplements Manufacturer
The Right Private Label Dog Supplements Manufacturer Creates a Partnership Allowing You to Focus on Growing Your Brand
Bimini Pet Health is a manufacturer of dosage form pet health supplements, and all references to Bimini’s manufactured products in this article refer to dosage form pet health supplements.
Considering the current and predicted explosive growth of the pet supplements industry, many companies are seeking ways to capitalize on the market and build brand loyalty among pet owners now. Fortunately, pet supplements, especially dog supplements, have been available long enough that brands don’t need to use resources to educate consumers on the products or reinvent the wheel when it comes to a pet supplement business model. Since consumer demand and constructs already exist, companies can focus on growing their brand and their sales.
Differentiation is never easy, however, working with the right private label dog supplements manufacturer creates a partnership allowing you to focus on growing your brand. That’s where Bimini comes in—a trusted partner in the premium, private label dosage form pet health supplements industry— offering standard formulas, using quality ingredients and handling all the details associated with fulfillment and shipping.
The Importance of Your Pet Supplement Formula
Choose a private label dog supplement manufacturer that offers a variety of standard formulas and packaging. Not only is this the easiest way to break into the pet supplement market, but also ensures you’re playing on a level field with competitors. Meaning, your brand can offer the same or better formulas as competitors do. Standard packaging allows your label (and brand colors and design) to shine.
While private label dosage form pet health supplements are a terrific turnkey approach to entering the market, eventually, your company may want to customize a formula. Partnering with a manufacturer that offers both private label and customized formulas lets you avoid the hassle of changing partners midstream.
The Quality of Private Label Dog Supplement Ingredients Matters
Bimini manufactures private label dosage form pet health supplements, but your company’s name is on the package at the end of the day. Your brand’s reputation relies on quality ingredients you can stand confidently behind. We take building and maintaining our customers’ brand reputations very seriously.
Our private label dog supplements are manufactured in the U.S.A. in facilities that are cGMP Certified and third-party audited to human food standards (21 CFR part 117), USDA inspected and FDA registered. Our ingredients are responsibly obtained from US-based qualified suppliers. Bimini uses the highest quality ingredients on the market, including vegetarian and organic options, and all are human grade! And, of course, we never include any unnecessary fillers or additives in our products:
- Soft chews
- Powders
- Chewable (hard) tablets
- Free oils
- Liquids
- Gummies (coming soon)
Finally, since each order is made on demand, your products will have a longer shelf life than other brands that made ahead and stored until ordered.
Fulfillment and Shipping Demands Require Scale and Speed
Supply chain disruptions have become common, yet still an annoyance for both businesses and consumers. Bimini’s manufacturing facilities are designed to scale to meet demand, helping ensure your private label dog supplements are on the shelves. Since we are centrally located, our shipments arrive quicker to anywhere in the country compared to others with facilities located on the coasts. Our Midwest location also results in lower shipping costs for many of our customers. We have the ability to integrate with your e-commerce website and fulfill orders directly from our warehouse.
Choose a Private Label Dog Supplement Manufacturer to Gain Market Advantages
Dog owners are looking for supplements that help promote healthy pet lifestyles. Choose a manufacturer like Bimini to offer a customized, private label dosage form dog health supplement, you can leverage to gain market advantages and build brand recognition and loyalty.
Contact us today to get started.
Bimini also produces dosage form pet health supplements for cats and horses.
Looming Recession Has Entrepreneurs Turning to Pet Supplement Manufacturers for Business Ideas
Pet Ownership Statistics Indicate Pet Supplement Manufacturers Make for Smart Business Partnerships
Bimini is a manufacturer of dosage form pet health supplements, and all instances of Bimini’s pet supplements refer to dosage form pet health supplements.
In early fourth quarter, Goldman Sachs CEO, David Solomon told Reuters he believed there is a “reasonable chance of a recession in the U.S., but it’s not certain.” His statement is in line with what others in the financial industry are predicting. Entrepreneurs and pet supplement manufacturers are raising an eyebrow.
Fitch Ratings reported the U.S. economy will experience a recession beginning the second-quarter of 2023, but robust U.S. consumer finances will help soften its impact. As recent as December 7th, CEOs of leading companies appeared on CNBC to share their outlooks for 2023. JPMorgan, General Motors, Walmart, United and Union Pacific CEOs are preparing for an economic slowdown due to rising inflation, interest rates and global political concerns.
Compare that to the 2022 holiday spending at $9.12 billion on Black Friday and $11.3 billion on Cyber Monday, both up year over year, proving consumer buying is still strong. Yet, 1st quarter 2023 spending might decrease as consumers’ holiday shopping bills arrive. Entrepreneurs and pet supplement manufacturers aren’t tightening their financial belts just yet. Why?
In light of upcoming bills, a predicted recession and who-knows-what-else factors on the horizon, one growing market is the pet industry. And, this has entrepreneurs turning to pet supplement manufacturers for smart business partnerships that stand the test of time.
The pet market proved to be recession-proof during The Great Recession in 2008. Then in 2020, we saw it also was pandemic-proof as the market boomed like never before. What is interesting is that despite the recession or pandemic economic challenges, U.S. pet owners have not historically cut spending on their pets. The American Pet Products Association (APPA) estimates that Americans spent close to $100 billion on their pets in 2020, which is more than ever before.
Ten Interesting Statistics on Recent Pet Ownership and Spending in the US
- Seventy percent of US households owned a pet in 2020.
- Pet owners continue to spend on their pets even in uncertain economic times, reporting:
- 57% will spend the same on pet supplies
- 35% spent more on pet supplies
- Only 8% spent less
- Dog ownership has increased, up to 58% from 50% in 2018 in US households.
- 13% of GenZ and 11% of Millennials have given their dog some type of holistic remedy.
- 73% of Gen Z and 61% of Millennials have purchased calming products for their dogs.
- 44% of dog owners give their pet some type of supplement, up 34% from 2018.
- 45% of US households have a cat, and the percentage of cat owners owning two or more cats has increased.
- 8% of cat owners have given their pets a holistic remedy, and 30% of cat owners give their pet some type of supplement, up 20% from 2018.
- 69% of Gen Z and 67% of purebred cat owners report using some type of calming product.
- 65% of 18- to 34-year-olds plan on getting a pet (or another pet) within the next five years.
Where Pet Supplement Manufacturers See the Industry Heading
Average annual household spending per pet could grow from $980 in 2020 to $1,292 by 2025 and expand further to $1,909 by 2030, which makes pet supplements an interesting business idea for companies looking for ways to grow their sales and entrepreneurs seeking strong ventures.
As with any venture, partnering with the right pet supplement manufacturer is critical to success. Bimini Pet Health is the manufacturer of choice for manufacturing dosage form pet health supplements, considering we:
- Have our manufacturing facilities third-party audited to a human food manufacturing standard (21 CFR part 117) and are USDA inspected and FDA registered.
- Are centrally located in the U.S. (better shipping costs and delivery times)
- Responsibly procure clean, sustainable ingredients from U.S.-based companies
- Make pet supplements with human ingredients and no unnecessary fillers or additives
- Make every order custom, increasing shelf life
- Offer existing formulas or develop customized ones based on your needs and goals
- Offer 100% fulfillment and packaging services
- Are happy to support supplement formulas with science-backed research and testing results
Even during uncertain economic times, the pet supplement market has proven resilient, and even experienced growth with no slow down predicted on the horizon. It’s as good a time as ever to capitalize on consumer demand.
From private label and custom to existing dosage form pet health supplements ready for white labeling, Bimini produces the formulations pet owners trust to launch or grow your pet-centric business. Contact us today to get started.
Download your free copy of Sizing the Pet Market for more statistics.
Statistic sources:
APPA Nation Pet Owners Survey 2021-2022
Morganstanley.com
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