Our team has recently returned from Supply Side West, one of the largest global expos for ingredient suppliers, where valuable insights were shared on current trends and challenges facing the fish oil industry. This year, a consistent and concerning theme emerged across discussions with our fish oil suppliers: Wild Alaskan Salmon supplies are in decline, and recovery may take years.
We heard this message echoed by multiple leaders in the industry. One CEO even shared, “There is simply not enough fish in the sea.” In response, many suppliers are beginning to offer blended products to conserve dwindling supplies, combining Wild Alaskan Salmon Oil with other high-quality oils, such as those from Pollock, Cod, or other non-Alaskan salmon sources.
These blends not only provide alternative options for our customers but also introduce unique benefits from different fish oils. Pollock, Cod, and Hoki oils, for example, each come with their own set of nutritional advantages. Depending on the ratios of oils used, we may still be able to emphasize that these products are “made with mostly Alaskan Salmon.”
In addition to blends, we have access to Norwegian Salmon Oil, which is currently available in greater quantities. However, due to the strain on Wild Alaskan supplies, we anticipate a potential shift across the industry toward Norwegian oil. This could lead to rising prices and, eventually, similar supply pressures.
As we navigate this supply challenge, we’re committed to exploring all viable options to ensure the continued quality and availability of our fish oil products. Stay tuned for further updates on how we’re adapting our offerings to maintain product integrity and meet customer needs in a responsible way.
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