Pet ownership is at an all-time high, with 66% of U.S. households owning at least one pet. The global pet care market is estimated to grow from $246 billion in 2023 to $368 billion by 2030. Spending on veterinary services in the U.S. alone exceeded $38 billion in 2023, with growth in emergency care and specialty services contributing significantly.
Today’s modern, multi-species family is more bonded to their pets than ever, increasing the demand for gold-standard veterinary care. As a result, we are witnessing how modern high expectations are putting pressure on veterinary clinics to provide tech-enabled conveniences.