A strategic shift towards natural and herbal pet care solutions is fueling the market expansion as pet owners increasingly opt for organic and holistic approaches to their pet’s well-being.
This trend is further bolstered by a surge in pet spending, an aging pet population necessitating a focus on preventive healthcare, and the launch of innovative, natural ingredient-based supplements tailored to pet needs. Market players are collaborating and developing a broader array of herbal supplement offerings, catering to a growing demographic of health-conscious pet parents.