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“Los Angeles is home to a diverse ecosystem of animals. Now their lives and homes are at risk.

In just four days, blazing wildfires across Los Angeles neighborhoods have put 150,000 residents under evacuation orders, burned over 30,000 acres, destroyed more than 10,000 structures, and, as of Thursday, killed killed 10 people. Experts say it may be the costliest wildfire in US history. The fires are still ongoing, and the toll of destruction is still far from a final tally.

But it’s not just human lives and homes that have been taken and are still at risk. A reporter and a photographer helped a Pasadena woman rescue her chickens from her burning home. Another journalist interviewed two residents evacuating with their horses while surrounded by flames. On social media, people have posted videos of animals like dogs and deer wandering alone amid the fires, confused and distressed.”

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Our team has recently returned from Supply Side West, one of the largest global expos for ingredient suppliers, where valuable insights were shared on current trends and challenges facing the fish oil industry. This year, a consistent and concerning theme emerged across discussions with our fish oil suppliers: Wild Alaskan Salmon supplies are in decline, and recovery may take years.

We heard this message echoed by multiple leaders in the industry. One CEO even shared, “There is simply not enough fish in the sea.” In response, many suppliers are beginning to offer blended products to conserve dwindling supplies, combining Wild Alaskan Salmon Oil with other high-quality oils, such as those from Pollock, Cod, or other non-Alaskan salmon sources.

These blends not only provide alternative options for our customers but also introduce unique benefits from different fish oils. Pollock, Cod, and Hoki oils, for example, each come with their own set of nutritional advantages. Depending on the ratios of oils used, we may still be able to emphasize that these products are “made with mostly Alaskan Salmon.”

In addition to blends, we have access to Norwegian Salmon Oil, which is currently available in greater quantities. However, due to the strain on Wild Alaskan supplies, we anticipate a potential shift across the industry toward Norwegian oil. This could lead to rising prices and, eventually, similar supply pressures.

As we navigate this supply challenge, we’re committed to exploring all viable options to ensure the continued quality and availability of our fish oil products. Stay tuned for further updates on how we’re adapting our offerings to maintain product integrity and meet customer needs in a responsible way.

Related Articles:

“Huge disaster”: Historically weak pink salmon runs strain Alaska’s seine fishermen – Alaska Beacon

Salmon disaster – Craig Medred

Alaska state representative calls for fishery disaster request after low pink salmon returns – SeafoodSource

A strategic shift towards natural and herbal pet care solutions is fueling the market expansion as pet owners increasingly opt for organic and holistic approaches to their pet’s well-being.

This trend is further bolstered by a surge in pet spending, an aging pet population necessitating a focus on preventive healthcare, and the launch of innovative, natural ingredient-based supplements tailored to pet needs. Market players are collaborating and developing a broader array of herbal supplement offerings, catering to a growing demographic of health-conscious pet parents.

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Pet ownership is at an all-time high, with 66% of U.S. households owning at least one pet. The global pet care market is estimated to grow from $246 billion in 2023 to $368 billion by 2030. Spending on veterinary services in the U.S. alone exceeded $38 billion in 2023, with growth in emergency care and specialty services contributing significantly.

Today’s modern, multi-species family is more bonded to their pets than ever, increasing the demand for gold-standard veterinary care. As a result, we are witnessing how modern high expectations are putting pressure on veterinary clinics to provide tech-enabled conveniences.

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