In this article, Bimini’s dosage-form pet health supplements are intended to provide non-nutritional structure and/or function benefits and are not classified under the food category. Bimini’s treats provide nutritional value with supported nutritional claims.
The pet industry grew by almost 11% in 2022, and will grow by almost 6% in 2023, according to the American Pet Products Association (APPA). Pet food and treats accounted for more than $58 billion in U.S. sales in 2022.
We’ve seen in recent years that growth in pet product sales is pandemic-proof and recession-proof. Even when sales in other industries have slumped, the pet business is kept afloat by society’s enduring, growing love of dogs, cats and other furry and feathered friends.
We can think of the emerging attitudes about pets as three ships that explain the resilience of pet products:
- Ownership
- Friendship
- Stewardship
Ownership
With the shift in American demographics (more single adults, more households without children) there has been a rise in dog and cat ownership. Now 58% of US households own a dog and 45% own a cat. According to the U.S. Census, there are now more households with pets than with children under age 18.
Friendship
According to a recent Pew Research Center poll, 97% of U.S. pet owners say their pets are part of their family. Our cats and dogs sit with us for family portraits, travel with us to pet-friendly hotels, and often function as our four-legged children. We set up cameras in our homes and monitor our pets remotely, and subscribe to pet-specific streaming video services available to keep Fido and Kitty entertained while we’re away. When we treat our pets like people and become so close to our pets emotionally, we want our them to thrive, not just survive. We look for products that help a pet stay healthy, energetic and strong.
Stewardship
The cost of veterinary care is rising, and we are coping with an acute shortage of veterinarians and vet clinic staff. The growth of our pet population and the limited number of veterinary school graduates point to a long-term low supply of professional animal healthcare. The demand for doctors of veterinary medicine and veterinary technicians is growing while the supply is virtually stagnant. Pet owners have to be more careful than ever in protecting their dogs and cats from disease. Nutrition and health maintenance are necessary preventive measures.
Come Aboard With Bimini
Bimini Pet Health is committed to providing private-label, custom-manufactured and branded dosage-form pet health supplements, health treats and pet food designed to support and maintain healthy pets. We’re centrally located in Topeka, Kansas, to make shipping anywhere in the United States convenient. As a custom manufacturer, we can help you design a formula that will perfectly fit your brand’s unique needs. We also offer a wide range of turn-key, private-label formulations and Bimini branded products to make going to market speedy and efficient. To find out more, complete our form and we’ll be in touch with you soon.